Brazil – Sao Paulo Press Conference

An announcement was made on the UKTI website and published in the influential daily newspaper for Sao Paulo (the Brazilian main city for commerce) O Estado de São Paulo on the 7th of August within the section Caderno 2 column Direto Da Fonte (Direct from the Source).

A highly respected national television company TV Cultura were also planning to follow us in Embu Das Artes but unfortunately were unable to attend due to a strike on the day. We agreed to advise TV Cultura and O Globo when we are back in Brazil and working on projects for them to show nationwide on TV. (O Globo the main TV channel had also expressed an interest in following our progress).

The Press Conference was a little disappointing in some respects with only 3 of the 12 reporters attending that had confirmed. However, those that did attend covered the key areas of tourism, sustainability / environment and house and home. The reporters will be publishing articles in their respective publications, Jornal Tourismo, National Geographic and “Casa&” a supplement of a major newspaper for Sao Paulo and the whole nation of Brazil “O Estado de S. Paulo”.

Another reporter from “Vida Simples” magazine conducted an interview by email which we hope will be published in the near future. His questions got to the heart of the matter of both the business and Charity of Dreamaid and I look forward to seeing his report.

Working with the media is new to me and I have much to learn but would like to thank those that attended and have assisted us thus far. There is much to do but this is a good start.

Best regards,

Peter McAteer