Wednesday, 21 October 2009

IETS Brazil - 13.10.09

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We met with the leader of this Government sponsored think tank which works to link companies, NGO's, academia and Government to forge a brighter future for Brasil.

The reception we had was fantastic and we have been invited to present to a wider group when we next return to Rio.

The leader was very quick to recognise the radically new business model that Dreamaid represents. His insight to the underlying strategy of Dreamaid was as remarkable and his recognition of the outstanding potential of Dreamaid both to help the poorer artists and to become a torch bearer for a new way of doing business in a caring and supportive fashion.

This think tank is acively involved in the strategic direction of Rio in to the World Cup, Olympics and beyond.

Dreamaid wants to be part of this new Rio as the city struggles to shrug off its difficulties of having a population in which 75% of people are poorly educated. It is a city of amazing contrasts where the facade of world famous Sugar Loaf and Christ Redeemed statue lay back to back with incredibly violent shanty towns (favelas) and their drug barons. Last weekend saw 14 die in gun fights in which a Police helicopter was shot down and the two policemen killed.

We are working in one of these favelas to help people reach out beyond their boundaries to a brighter future.

Best regards,

Peter McAteer

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