Friday, 7 May 2010
BBC2 Programme Arrives at Last :)
The long awaited BBC2 documentary which features the first six weeks to five months of Dreamaid is due to be shown starting the 18th of May at 8pm UK time. It is called "Theo's Adventure Capitalists" and is made highly entertaining by the presentation style of the successful businessman and character Theo Paphitis.
The programme offers a great opportunity to our Dreamers to illustrate the wonderful products that they make to a huge audience. We are expecting around a million visitors to the site and as we are still very young we need to ensure we have enough quality products from around the world to sell. The programme is principally being shown in the UK but will be going global through BBC World.
The programme will follow a similar style to this one last week which was following three companies in Vietnam. http://www.bbc.co.uk/programmes/b00scx8q
The documentary is business led and therefore may not cover the social project work we are undertaking in Brazil with photographers from the favela in Rio de Janeiro or with Talentos do Brasil to help around 2000 artisans.
We will also be followed by the Open University and used in educational programmes for business students. http://www.open2.net/theosadventure/index.html
It is also planned to use Dreamaid as an example of 'Sustainable Business' which is the whole point of the business and social strategy.
Exciting times even though I may have to hide behind the sofa on a few occasions!! However, I am delighted that Dreamaid is sufficiently interesting to have captured the imagination of so many influential people and now potentially will have a truly global audience :)
Early days in any business are a roller coaster so enjoy the programme and help us to keep this train on the tracks. This journey promises to be a wonderful one for so many people from so many wide and varied backgrounds. All sharing one Vision of a fairer world which recognises the value of handmade products, globally.
Have fun and thanks for sharing the dream.