This has been a very memorable week for Dreamaid. We were featured on the BBC documentary on the 18th of May which then went worldwide on BBC News on the following weekend to a potentially enormous audience. Pity we can’t get hold of figures to tell us just how large that international audience was but we do have the UK audience figures. I believe the UK viewing figures were somewhat disappointing but I am no expert in this field. We had been advised to expect up to 5 million viewers but in fact the actual viewing figures were less than 1 million. Apparently the series had received some negative press reviews in advance and presumably this affected viewing figures.
However, despite the low viewing figures we have received a fabulous response and have increased our number of products almost three-fold in the last couple of weeks and our sales have been increasing dramatically too. Due to the fact that we are seeking investors at the moment I have to be careful about how much information I give but suffice it to say that we are very pleased with progress.
We have been approached by people from as far and wide as Canada, Mexico, India, Thailand, UK, USA, Germany, Switzerland all wishing to help us to achieve our Vision. There have also been a number of parties expressing an interest in investing in Dreamaid which we are exploring.
I think the most rewarding part of this last week has been the number of new Dreamers expressing their support for what Dreamaid is doing. As the documentary demonstrated, starting a business of this nature in a global recession wasn’t easy but we are now coming out of that situation and the only way is up for all at Dreamaid.
When I first started as a Director in business in 1992 a fellow board member and senior Director of the company once told me ‘do the right things and the right results will come’. Dreamaid is doing the right thing and I am confident that with the support of our growing community the right things will happen. Not only for our buyers and sellers but also for those in need that we are supporting.
Thanking for your continued support,
Peter McAteer
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2 comments:
I thought the documentary was very interesting - it must have been fantastic to see it after such a long wait!
Thank you Sharon. It was very interesting and something I will always remember. Just wish I could have gotten over the positive notes I cover in the video on the home page :)
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